HYDERABAD: DTH service provider Videocon d2h  announced in Mumbai on Tuesday that Bollywood actor Abhishek Bachchan would be the brand ambassador for its DTH brand.

Videocon d2h, the latest entrant in the DTH segment in India, had followed other DTH service providers in associating with Bollywood stars like Tata Sky with Aamir Khan, Dish TV with Shah Rukh Khan and AirTel DTH with Saif and Kareena.

Videocon d2h, which launched operations in mid-2009, also unveiled an array of Satellite product range consisting of Satellite LCDs, Satellite Colour Televisions, Satellite DVDs and Satellite Box offering direct-to-home services.

Videocon d2h was the only company in the world to offer a Satellite product range enabled with MPEG - 4 DVB S2 technology, said the company.

The Videocon d2h that offered 244 channels and services also came up with unique features like Two Tickers on screen, live preview screen on Active Games, 12 PIP Mosaic, Multilingual Electronic Programme Guide, Transparent Onscreen Display etc.

The company had three high-end 24x7 call centres in Pune, Dehra Dun and Bangalore manned by multi-lingual customer service associates, trained to solve all customer queries in 10 languages.

Speaking about Abhishek Bachchan as the brand ambassador for Videocon d2h, Anil Khera, CEO, Bharat Business Channel Ltd (BBCL), commented thus: “Abhishek makes a perfect match with the Videocon d2h brand attributes of innovation and high-quality entertainment. As our brand’s face, he will be instrumental in communicating the benefits to consumers across the country."