HYDERABAD: IndusInd Bank will run a series of three advertisements from March 26 on its services like mobile alerts, online payments and ready2use savings account kit.
 
The ad campaign will feature Omi Vaidya (Chatur of 3 Idiots fame) and Shruti Seth (popular TV actress of Comedy Circus and Ristey.com fame).
 
Directed by Imtiaz Ali, who has won millions of hearts with films like 'Jab We Met' and 'Love Aaj Kal', the ad campaign will aim at tickling hearts (and minds) of viewers to establish the brand and its superior customer-centric services in a humorous, fresh and hearty manner.

The campaign will feature a series of three TV commercials targeting customers of different age groups and both sexes.
 
"This Ad campaign takes forward our initiative to reposition IndusInd Bank to be a young, energetic and responsive brand,” said Romesh Sobti, MD and CEO of IndusInd Bank, in a release.

As part of the brand-building exercise, the bank has taken many an initiative, helping the brand connect up with customers and enhancing the visibility quotient. IndusInd Bank had launched its first ever mass media campaign in May-June, 2009, and since then has been consistent in communication through television, radio, outdoor and print advertising.

The estimated expenditure on the campaign will be Rs 5 crore.